Services
Brand image analysis
Comprehensive evaluation of your brand's verbal and visual communication, as well as an assessment of your competitors' brand images. It involves analyzing how your brand is perceived in the market, including its messaging, design elements, and overall positioning.
By dissecting both your brand's identity and that of your competitors, I provide valuable insights to enhance your brand's image and competitive advantage.
Why you need a brand image analysis?
In today's competitive landscape, understanding and optimizing your brand's image is essential for success. A brand image analysis uncovers strengths, weaknesses, and opportunities in your brand's communication, allowing you to refine your messaging, design, and positioning. By gaining insights into how your brand is perceived relative to competitors, you can address challenges, differentiate your brand, and better connect with your target audience.
How does brand image analysis positively impact your financial results?
By optimizing your brand's communication and positioning, you can increase brand awareness, customer loyalty, and market share. A strong brand image builds trust and credibility among consumers, driving increased sales, repeat business, and higher profitability.
What are the stages of work on creating a brand image analysis?
1.
Competition image analysis
Analysis of your competition's verbal and visual communication in order to identify weak points, elements for inspiration and thus determine how to distinguish yourself from the competition.
2.
Verbal communication analysis
Aims to ensure that the language used accurately reflects the brand's identity, symbols, values, and personality. It involves examining whether the messaging is consistent, compelling, and aligned with the brand's positioning and target audience.
3.
Visual communication analysis
Analysis of the main visual identification components: logo and key visual (colors, typography, shapes, graphic style) resulting in recommendations for improvements.
