Client
Industry
Rebranding in GameDev sector with employer branding in mind
Cracow based game developers
The design of the new Rage Quit Games logo made by the CHALLENGE Studio team is a good example of the conscious evolution of the brand image. Joint branding workshops showed that improving the quality and technical aspects of the already recognizable in the game dev environment logo is a better and natural way than turning the status quo upside down.
Unchanged logotype layout combined with a modern typeface and a new characteristic sign referring to the positive energy generated in the process of creating games resulted with the effect that 2 parties are fully satisfied with.
Credits Dawid Skinder - Art Director Maciek Mucha - Lead designer Przemysław Grygiel - Project Manager
