Specialist in branding and building marketing tools

I have been developing my skills, knowledge and experience continuously for 19 years. Since 2005, I have had the pleasure to work as a freelancer as well as a full-time employee of such agencies as i-Systems (Art Director) and Gong (Graphic Designer).

Since 2012, I have been working with multiple business partners as an independent consultant and, at the same time, leading with success (in the Polish and world arenas) CHALLENGE Studio - Branding and UX/UI agency.

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My values

The experience that I gained allows me to successfully connect two worlds - business and creation. As an entrepreneur, I analyze and understand the business problems of my partners. As a designer, I do not forget about the user experience and the importance of the visual layer.

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My competences

Creative / art direction & project management

I manage the work of teams of various sizes and specializations, so it ensures the world-class quality of project implementation.

Brand strategy

I create brand strategy & identity, so it stands up to the challenge.

Brand design

I design brand marketing tools (printed and digital), so it catches the eye of the customer.

Product / UX / UI design

I design e-commerce platforms, websites and apps that effectively convert traffic into sales.

AI design

I leverage modern AI tools to create creative brand assets, so it reduces the cost of operations.

Training and workshops

I pass on knowledge and take care about knowledge transfer, so that teams work effectively.

My design process

I utilize 6 stages of the Design Thinking methodology

The Design Thinking methodology is highly valuable in both branding and UX/UI processes. It places a strong emphasis on understanding the user's needs, empathizing with their experiences, and iterating through prototyping and testing.

In branding, it helps uncover the essence of a brand, ensuring that it resonates with the target audience. In UX/UI design, it fosters user-centric solutions by prioritizing user feedback, enhancing usability, and creating a seamless, enjoyable experience.

Design Thinking enhances creativity, problem-solving, and collaboration, making it a powerful approach in crafting effective and user-friendly solutions.