Designer by origin,
Web3 operator by evolution.
I combine 20 years of award-winning brand and UX work with hands-on experience in Terra Classic, Stablecoins, DeFi, trading automation, and L1/L2 ecosystems.
Available as Head of Brand & Communications, Head of Product Design, or fractional partner.
My story
I spent nearly two decades building CHALLENGE Studio into an award-winning brand and Product/UX/UI agency, designing digital products that drove measurable growth for Web2 clients.
After 2021, I shifted my focus into Web3 - starting with designing BigBang, a centralized exchange from scratch, then contributing to Terra Classic’s revival and later joining the core team behind a decentralized yield-bearing stablecoin, while also designing full-stack brands and apps like Juris Protocol, PROV, Relief and trading automation concepts and tools.
Today I work with protocols and products as a brand-led product and UX leader, turning complex on-chain systems into clear narratives and interfaces that people actually use.
My work pillars
The 4–5 “non-negotiable truths” my work rests on:
Brand as Infrastructure for Product & Ecosystem
Brand is not just logo or color; it’s how users understand the protocol, how products relate, and how the ecosystem grows.
I design brand systems that support multiple products, validators, dApps, and future launches – not one-off campaigns.
Conversion-Focused UX for Complex Systems
I specialize in UX for high-friction, high-risk, or high-complexity flows: KYC, onboarding, trading, staking, configurators, high-value transactions.
Success is measured in signups, usage, and revenue (e.g., +615% online sales, +47% users, 46k configurations, wallet growth), not just pretty screens.
Multidisciplinary “Unicorn” Operator
I am designer by origin, product thinker and entrepreneur by evolution.
I am capable of operating as a one-man task force (Strategy → UX/UI → Development (Framer/AI build) → launch content) while preferring to lead and empower specialized teams.
I bring experience from running a studio: sales, client management, budgeting, operations.
Web3 Native Mindset with Real Exposure
Not a tourist: I am involved in Terra Classic revival efforts, DeFi usage, trading automation, and hackathons.
I understand incentives, risk, decentralization trade-offs, and the storytelling required after collapses or crises.
I can speak credibly with both crypto-native communities and traditional stakeholders.
AI-Accelerated Creativity & Delivery
I use AI (ChatGPT, ChatGPT Codex for “vibe coding”, Grok, Midjourney, RunwayML, Krea and many more) as a force multiplier, not a replacement for thinking.
I prototype products, websites, and flows at high speed while keeping quality and strategic intent.
My capability & “unicorn” skill map
Deep vertical (core mastery):
Brand Strategy & Architecture
Positioning, narrative framing, naming.
Ecosystem-level brand systems for L1/L2 and multi-product environments.
UX/UI Design for Digital Products
Complex flows (onboarding, trading, staking, configuration).
Design systems and component libraries.
Web, app, dashboards, and responsive design.
Creative Direction & Art Direction
Visual language, motion direction, photography/3D mood, overall aesthetics.
Maintaining coherence across many touchpoints, vendors, and teams.
Strong horizontals (adjacent strengths):
Product Strategy
Translating business and tokenomics goals into product features and UX.
Prioritizing what matters for first versions and next iterations.
Content & Narrative
Writing and structuring landing pages, decks, and UX microcopy.
Turning protocol features into benefits a non-technical user can grasp.
Sales & Client Management
10+ years closing and delivering B2B design engagements.
Understanding of procurement, expectations, and risk on the client side.
Operations & Finance
Running CHALLENGE Studio: budgeting, invoicing, cash-flow planning.
Practical sense of project ROI and cost/benefit trade-offs.
Trading & Automation
Experience as a trader and automated strategy user/builder.
Intuitive grasp of trader psychology, risk, and UX needs.
AI & Vibe Coding
Using AI to prototype interfaces, generate content, build in Framer, and explore product ideas quickly.
Training & Facilitation
Designing and leading workshops for branding, UX, and product discovery.
Public Speaking & Networking
Comfortable on stage and in panels.
Active participation in Web3 events and ecosystems.
My design process
I utilize 6 stages of the Design Thinking methodology:
The Design Thinking methodology is highly valuable in both branding and UX/UI processes. It places a strong emphasis on understanding the user's needs, empathizing with their experiences, and iterating through prototyping and testing.
In branding, it helps uncover the essence of a brand, ensuring that it resonates with the target audience. In UX/UI design, it fosters user-centric solutions by prioritizing user feedback, enhancing usability, and creating a seamless, enjoyable experience.
Design Thinking enhances creativity, problem-solving, and collaboration, making it a powerful approach in crafting effective and user-friendly solutions.
1.
Discover
Understand protocol, product, users, stakeholders, and constraints. Inputs:
2.
Define
Research, competition analysis and audits: Tech / tokenomics docs, Existing UX and analytics, Founder/product interviews, Community feedback, governance threads.
3.
Strategize - Branding or / and UX workshops
4.
Prototype
4.1. Naming, messaging and content / 4.2. Concept design (visual identification, marketing tools, UI design etc.)
5.
Test - Concept validation
6.
Implement
6.1. Marketing tools design / 6.2. Guidelines / 6.3. Development / 6.4. Beta testing / 6.5. Launch
During my career I advised for such #Web3 & #Tech brands as:
All In! Games, Amazon Poland, Bluesoft, cyber_Folks, Deeper, Future Processing, Huuuge Games, H88, Hamilton May, i-systems, Koszulkowo, Megabajt, Rage Quit Games, Shopsys, Smsapi / Link Mobility, SalesViewer, Terra Classic, Techland, Tecra, TheFarm51, Tracer, Tekniska.
Konrad Kwiatkowski,
Vice President of the Board and CEO, Toyota Bielany
"I had the opportunity to cooperate with Dawid on several projects. Dawid is an example of a company owner who not only knows very well what he offers to his clients, cares about them, but also builds the same attitudes and approach in his team. I remember Dawid as a well-organized professional who is a TOP specialist in the field of branding in Poland. I highly recommend the services he provides and I really appreciate the professional service."
Wojciech Kaczmarek
Managing Director at SMSAPI / LINK Mobility
"I have been working with Dawid for over five years. In addition to excellent design skills and an excellent knowledge of contemporary trends, Dawid offers a level of professionalism that is hard to find among people in this demanding industry. Dawid met every challenge, despite the very wide scope of projects, Dawid ensured the highest quality in each of them and did not allow us to make mistakes. Dawid's team created a completely new visual identification that has brought an incredible leap in the development of our company, for which we thank you once again!"
Filip Pietrek
Marketing Manager, Hamilton May
"I was most impressed with the quality of the outcome and the knowledge transfer process. Dawid was very professional. He didn’t just rely on our initial brief to guide the project. Instead, he took the time to understand our business goals and maintain an open line of communication, which resulted in great designs and a fantastic outcome."
Awards and distinctions of projects I have worked on:
Token2049 Origins Hackathon
2nd place in AlphaTON challenge
Digital Ars 2023/24
3rd place in "No Code" category for PANiRAMA project
24x Behance
Featured in curated galleries
29x CSSWinner / CSSReel
Website of the day
13x Awwwards
Honorable mention
5x FromUpNorth
Featured
2x Adweek
Featured in talent gallery
2x Packaging Of The World
Featured in packaging gallery
1x RE:PL
Place in Top 10 in "Polish rebranding of the year 2017" competition
I had the pleasure of speaking at:
ETH Warsaw 2025 - Warsaw, September 2025
Terra Classic - Blockchain so decentralized, it’s out of this world.
InterChain Summit 2025 - Berlin, June 2025
Web 3 Media / Marketing - Discussion panel
„Art vs AI: Digital Ars” discussion panel - Warsaw, June 2024
THURSDAY GATHERING#195 DIGITAL SHAPERS & ARS: THE AI EXPERIENCE event organized by CampusAI Poland, Venture Café Warsaw Foundation and Fundacja Digital Poland.
Design Hive #2: To brand or not to brand - Katowice, September 2024
Using AI tools in branding processes
Silesia Design Meetup - Gliwice, September 2021
Importance of Key Visual design in branding and UX/UI processes
UX Makers #3 - Katowice, March 2018
UX well packaged – how to experience branding
G-Spot Marketing #2 - Gliwice, March 2017
Logo fu*k up – how to avoid crucial mistakes in visual identification
