About me
Specialist in branding and building marketing tools
I have been developing my skills, knowledge and experience continuously for 19 years. Since 2005, I have had the pleasure to work as a freelancer as well as a full-time employee of such agencies as i-Systems (Art Director) and Gong (Graphic Designer).
Since 2012, I have been working with multiple business partners as an independent consultant and, at the same time, leading with success (in the Polish and world arenas) CHALLENGE Studio - Branding and UX/UI agency.
My values
The experience that I gained allows me to successfully connect two worlds - business and creation. As an entrepreneur, I analyze and understand the business problems of my partners. As a designer, I do not forget about the user experience and the importance of the visual layer.
My competences
Creative / art direction & project management
I manage the work of teams of various sizes and specializations, so it ensures the world-class quality of project implementation.
Brand strategy
I create brand strategy & identity, so it stands up to the challenge.
Brand design
I design brand marketing tools (printed and digital), so it catches the eye of the customer.
Product / UX / UI design
I design e-commerce platforms, websites and apps that effectively convert traffic into sales.
AI design
I leverage modern AI tools to create creative brand assets, so it reduces the cost of operations.
Training and workshops
I pass on knowledge and take care about knowledge transfer, so that teams work effectively.
My design process
I utilize 6 stages of the Design Thinking methodology
The Design Thinking methodology is highly valuable in both branding and UX/UI processes. It places a strong emphasis on understanding the user's needs, empathizing with their experiences, and iterating through prototyping and testing.
In branding, it helps uncover the essence of a brand, ensuring that it resonates with the target audience. In UX/UI design, it fosters user-centric solutions by prioritizing user feedback, enhancing usability, and creating a seamless, enjoyable experience.
Design Thinking enhances creativity, problem-solving, and collaboration, making it a powerful approach in crafting effective and user-friendly solutions.
1.
Discover
1.1. Discovery meeting / 1.2. Estimate and proposal / 1.3.Team, work schedule and project start date
2.
Define - Research, competition analysis and audits
3.
Strategize - Branding or / and UX workshops
4.
Prototype
4.1. Naming, messaging and content / 4.2. Concept design (visual identification, marketing tools, UI design etc.)
5.
Test - Concept validation
6.
Implement
6.1. Marketing tools design / 6.2. Guidelines / 6.3. Development / 6.4. Beta testing / 6.5. Launch
During my career I advised and desiged among others for:
8a.pl, Acer, Alior, All In! Games, Aviva, AFRISO, Beghelli, Bluesoft, Ceneo, cyber_Folks, Deeper, DRE, Deezee, Elzab, Ecco, Future Processing, Huuuge Games, H88, Hamilton May, Interdoor, i-systems, Koszulkowo, LaMania, Martini / Bacardi Limited, Maspex, Megabajt, NREP, Orlen, Rage Quit Games, Shopsys, Smsapi / Link Mobility, SalesViewer, Terra Classic, Techland, Tecra, TheFarm51, Timetrend, Toyota Bielany, Tracer, Tekniska, US Pharmacia, Voss Automotive.
Konrad Kwiatkowski,
Vice President of the Board and CEO, Toyota Bielany
"I had the opportunity to cooperate with Dawid on several projects. Dawid is an example of a company owner who not only knows very well what he offers to his clients, cares about them, but also builds the same attitudes and approach in his team. I remember Dawid as a well-organized professional who is a TOP specialist in the field of branding in Poland. I highly recommend the services he provides and I really appreciate the professional service."
Wojciech Kaczmarek
Managing Director at SMSAPI / LINK Mobility
"I have been working with Dawid for over five years. In addition to excellent design skills and an excellent knowledge of contemporary trends, Dawid offers a level of professionalism that is hard to find among people in this demanding industry. Dawid met every challenge, despite the very wide scope of projects, Dawid ensured the highest quality in each of them and did not allow us to make mistakes. Dawid's team created a completely new visual identification that has brought an incredible leap in the development of our company, for which we thank you once again!"
Filip Pietrek
Marketing Manager, Hamilton May
"I was most impressed with the quality of the outcome and the knowledge transfer process. Dawid was very professional. He didn’t just rely on our initial brief to guide the project. Instead, he took the time to understand our business goals and maintain an open line of communication, which resulted in great designs and a fantastic outcome."
Awards and distinctions of projects I have worked on:
Digital Ars 2023/24
3rd place in "No Code" category for PANiRAMA project
24x Behance
Featured in curated galleries
29x CSSWinner / CSSReel
Website of the day
13x Awwwards
Honorable mention
5x FromUpNorth
Featured
2x Adweek
Featured in talent gallery
2x Packaging Of The World
Featured in packaging gallery
1x RE:PL
Place in Top 10 in "Polish rebranding of the year 2017" competition
I had the pleasure of speaking at:
„Art vs AI: Digital Ars” discussion panel - Warsaw, June 2024
THURSDAY GATHERING#195 DIGITAL SHAPERS & ARS: THE AI EXPERIENCE event organized by CampusAI Poland, Venture Café Warsaw Foundation and Fundacja Digital Poland.
Design Hive #2: To brand or not to brand - Katowice, September 2024
Using AI tools in branding processes
Silesia Design Meetup - Gliwice, September 2021
Importance of Key Visual design in branding and UX/UI processes
UX Makers #3 - Katowice, March 2018
UX well packaged – how to experience branding
G-Spot Marketing #2 - Gliwice, March 2017
Logo fu*k up – how to avoid crucial mistakes in visual identification
