My design process
6 stages of Design Thinking methodology
Design Thinking ensures that branding efforts and user experiences are not only aesthetically pleasing but also effectively meet the challenges posed by diverse user expectations.
Deep dive into my workflow which is adjusted to individual project yet is unchanged in its roots and objectives.
Crucial initial phase in both branding and UX/UI design work. During this stage, the focus is on gaining a deep understanding of the problem or challenge at hand. This involves comprehensive research to unearth insights as well as sets the foundation for the subsequent steps
1.1. Discovery meeting
The goal of this meeting is to define project and business objectives, as well as to create a plan of cooperation and communication.
1.2. Estimate and proposal
I create estimate and proposal using Time & Materials pricing model. Proposal contain at least two cooperation options of increasing complexity for the engagement.
1.3. Team, work schedule and project start date
I make sure to gather the best possible dedicated team of specialists, workable work schedule and project start date,
The "Define" stage acts as a bridge, transforming raw data into actionable insights, setting the stage for targeted ideation and solution development. All of that by conducting researches, competition analysis and detailed audits dedicated and selected for a specific type of project.
This is the moment when strategies for branding or UX/UI design come to life, through collaborative workshops with the client. Building on the insights from the "Discover" and "Define" stages, the "Ideate" stage encourages diverse thinking and generates a multitude of ideas.
This stage marks the transition from ideation to tangible manifestation in both branding and UX/UI design work. It involves creating preliminary representations or models of the envisioned solutions to test and refine ideas.
4.1. Naming, messaging and content
What do you want to say, and what's the best way to say it? Language defines a brand and digital tools as much as aesthetics, and I can work with you to develop the proper verbal communication.
4.2. Concept design
In the branding process we are talking about sketches and ideas presented in form of stylistic and conceptual moldboards. The process ends with clear and rich with visualization presentation of naming, tagline, logo and key visual.
In UX/UI process it means product design based on accepted lo-fi wireframes followed by prototype design.
Essential phase that involves gathering feedback and insights to refine and improve the solutions developed in earlier stages, applicable to both branding and UX/UI design work. Questionnaires or interviews in branding processes. In UX/UI processes, these are user tests using interactive prototypes.
The insights, feedback, and refinements from previous stages are translated into the actual execution of the design solution. This stage involves bringing the refined concepts to life and launching them into the real world.
6.1. Marketing tools design
Designing additional elements of visual identification or extensions of prepared digital tools.
6.2. Guidelines
Creating set of instructions for client's marketing and brand teams.
6.3. Development
In case of UX/UI it is implementation of the product based on developed design and selected technologies.
6.4. Beta testing
Finał beta test conducted by internal design and development teams.
6.5. Launch
Launch of created brand or product.