Client
Industry
Brand strategy for award-winning unique sports center build in a place with extraordinary history
A place with history. A unique fitness center on a national scale. Sport, health with design in mind.
ReShape is an innovative, user-centered fitness and wellness facility located in Zabrze, Poland. The project involved revitalisation of the post-industrial area and designing new interior both of which were done by architects from BAAR Studio. CHALLENGE Studio was responsible for brand design covering naming, visual identity, web design and print materials.
Credits:
Michał Dobies - Art Director Mateusz Klein - Lead designer Łukasz Czubak - Copywriter Iwona Popowczak & Dawid Skinder - Project Managmenet
