Client

AFRISO

AFRISO

Industry

Heating and sanitary technology

Heating and sanitary technology

Challenge

Designing a brand strategy and key visual that will introduce visual consistency, which will result in an easier production process of marketing tools and, consequently, lower production costs. Additionally, emphasizing the new, dynamic model in which the organization has been operating in relations with the installation industry for a long time.

Challenge

Designing a brand strategy and key visual that will introduce visual consistency, which will result in an easier production process of marketing tools and, consequently, lower production costs. Additionally, emphasizing the new, dynamic model in which the organization has been operating in relations with the installation industry for a long time.

Designing a brand strategy and key visual that will introduce visual consistency, which will result in an easier production process of marketing tools and, consequently, lower production costs. Additionally, emphasizing the new, dynamic model in which the organization has been operating in relations with the installation industry for a long time.

Rebranding that introduces consistency and thus savings in production costs

The highest quality measuring, control and monitoring devices require modern and consisten visual identification

Technology that serves environmental protection. AFRISO has stood for this for many decades. AFRISO develop and manufacture measuring, control and monitoring devices for building technology, industry and environmental protection. More than 1,300 employees worldwide are working to enable more energy efficiency and sustainability with product innovations.​​​​​​​ My task was to design fresh, consistent and easy to use visual identification of the Polish branch of the AFRISO group, which would become a role model for the rest.

Everything revolves around circles

One of the key decisions of the strategic part of the entire branding process was the development of brand symbols: a Circle, which is visible in all brand products and their surroundings (boiler room at home).