Client

edrone

edrone

Industry

Marketing automation

Marketing automation

Challenge

Creating the brand strategy that will solve the problem of the similarity of the mark in the current edrone logo to the popular "hamburger" menu icon while maintaining the assumption of using 3 lines. Designing a key visual that will explain the meaning of the 3 dots and will be the basis for building modern digital tools edrone (new website).

Challenge

Creating the brand strategy that will solve the problem of the similarity of the mark in the current edrone logo to the popular "hamburger" menu icon while maintaining the assumption of using 3 lines. Designing a key visual that will explain the meaning of the 3 dots and will be the basis for building modern digital tools edrone (new website).

Creating the brand strategy that will solve the problem of the similarity of the mark in the current edrone logo to the popular "hamburger" menu icon while maintaining the assumption of using 3 lines. Designing a key visual that will explain the meaning of the 3 dots and will be the basis for building modern digital tools edrone (new website).

A brand strategy that solves the previously unsolved logo problem and becomes the foundation for building digital tools

Turn your online store into a sales machine

edrone is a CRM and Marketing Automation system designed specifically for online stores. edrone mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerce, which improves mobile conversion and significantly shortens the sales path and long list of various tools that automate the operation of stores, effectively engage customers and increase sales results.

Logo is not yet the visual identification.

In order to reach the project goal, I have prepared 2 creative lines. In the first one, I transformed 3 lines from the current edrone sign to the shape that reflects the funnel icon / symbol. In the second one, I rotated the lines with the logo by 90 degrees and created a shape that refers to charts and data, but also to a sales funnel. For both creative lines, I have prepared key visual design. The first characterized by flexibility. The second by a predatory and unconventional approach.